As your listing agent, I undertake a number of actions to sell your home for the highest price and in the shortest time frame possible in light of market conditions.  I understand the unique value of your property, and I will give your property the attention and marketing exposure it deserves.  I engage in numerous activities devoted to selling your home, including, but not limited to:

Discuss with you, listen to, and understand your personal motivations to sell and your timetable

Provide you with a thorough market analysis of your home and neighborhood and jointly determine the best pricing strategy for selling your home in light of your motivations and current market conditions

Help you to decide what repair and staging preparations you should take, if any, before listing your home

Take a detailed inventory of your home’s features and assets in order to provide a compelling description of your property to real estate agents and prospective buyers

Hire a professional photographer to take numerous quality photos of your home for our Internet marketing campaign

Place a quality “For Sale” sign on your property​

Feature your home in the Arizona Regional Multiple Listing Service ("MLS") using between 25 and 50 professional quality,  compelling photos of your home designed to hook the viewer and create a welcoming, comfortable feel for your home before the buyer even visits your property

Highlight on the MLS (and other marketing materials) a comprehensive list of your home’s features and assets in order to create a favorable impression on the local agents who will bring prospective buyers to your home

Because 94% of buyers begin their home search on the Internet, I will contract with TourFactory.com and publish an Internet photo tour of your home, including syndication to the most popular Real Estate Websites and Search Engines, such as REALTOR.com, Google, YouTube, Home Debut and many others

Distribute your listing on the Internet, through our list sharing service ListHub.net, to many other Real Estate Websites and portals, including Trulia.com, Zillow.com, Yahoo! Real Estate, HGTV and 300+ websites

Introduce your home to hundreds of agents via office sales meetings and Realtor Marketing Sessions, such as the Scottsdale Luxury Tour and Heart of Scottsdale

Feature your home on my Website, www.robwilliamsrealtor.com, covering Northeast Valley and Scottsdale homes for sale

Mail and/or e-mail “Just Listed” postcards and other "e-Flyers" to local real estate agents, neighbors and prospects

Create a property notebook to be displayed in your home for prospective buyers containing helpful home and community data

Hold Open House opportunities, especially in the first month, and announce open house events through REALTOR.com and the MLS

Preview your property to all interested real estate agents and buyers

Promptly respond to all information requests and provide you with timely feedback on the marketing of your home

Inform you of responses and inquiries relating to your home and continue to update you on market conditions

Negotiate the purchase contract for your property, including all offers and counteroffers

Negotiate any inspection period notices and responses, all the way through the final walk-through and closing

Obtain periodic updates from the buyer’s lenders and inform you of any known issues that might impact the closing

When reasonably possible, meet with the home appraiser, if any, to help with the lending process for your buyer

Help you with any other potential sale issues that arise from time-to-time

Ultimately, whether selling or buying, you can be sure that I will enthusiastically represent you and I will always search for new and more effective tools and techniques to meet your needs and timelines.  Your complete satisfaction is very important to me and critical to my referral-based real estate business!